In the spirit of the holiday season, Lexus is trying its hand at using social media to push its campaign to raise money for Toys for Tots.
Under its December to Remember sales event — whose commercials feature the “Big Red Bow” wrapping up Lexus vehicles like gifts — the luxury brand is donating $5 to the charitable cause each time someone “shares” a big red bow on Facebook or Twitter (up to a $100,000 maximum).
The campaign wraps up Jan. 3.
“The annual Lexus December to Remember campaign has become an iconic part of the holidays over the years,” Lexus vice president of marketing Brian Smith said. “By engaging our fans and followers via social media, we’re welcoming them to join in the holiday cheer while raising funds for a meaningful cause.”
Facebook fans can click on the December to Remember tab on facebook.com/lexus for the donation to be made, while Twitter users can use the #lexusbigredbow hash tag.
These efforts fall under the company’s philanthropic initiative, The Lexus Pursuit of Potential, and mark the first time Lexus has utilized social networking for charity outreach.
View the original article here
auto notes
No comments:
Post a Comment