MIDVALE, Utah — Change Sciences Group recently recognized Ally Bank as a leader in financial services companies using social media.
The accolade listed Ally first among 22 companies in a program that rated each organization's approach to the social media space.
Officials believe Ally's presence on Facebook, Twitter and YouTube, including the level of engagement displayed on each, contributed to the bank's No. 1 ranking.
In addition, the product ratings and reviews found at allybank.com received recognition from Change Sciences, noting "every detail of the product landing pages is geared toward making prospects feel comfortable choosing Ally and choosing the product."
Every month, the company tabulated that an average of 1,500 pieces of content are published on Ally Bank's social media channels, including the Ally Straight Talk Blog, Facebook and Twitter channels. Topics range from Ally product information to personal finance tips and tools.
Followers across these channels increased more than 550 percent last year, according to Ally.
"We put our customers at the center of everything we do, including how we engage with them on Twitter, Facebook and our Straight Talk blog," stated Sanjay Gupta, chief marketing officer of Ally Financial.
"Social media allows Ally Bank to connect with customers in a straightforward way, in forums that make it easy for them to access information," Gupta added.
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